Two generations of seafarers, Carmel LTD. and Blue Ark decided to combine forces.
Two large shipping naval corporations understood that combining forces would synergistically boost their performance. The new company that was born, was based on traditional values and modern processes.
Based on these two values, I have created the new brand’s visual language.
what I did
The logo encompasses both the traditional values, and the modern way of doing things. It is inspired by boat sails together with “old-days” hints, all compiled with a modern look&feel.
The visual language was derived from the logo and helped building an entirely new, rich and aligned library of elements.
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